Kellogg on China strategies for success
China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.] -- Fra...
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| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London
Kogan Page
2004
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| Schlagworte: | |
| Online Zugang: | Contributor biographical information Publisher description |
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Tag hinzufügen | Zusammenfassung: | China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.] -- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck ... [et al.] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.] -- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream--2008 Olympics in Beijing / Christopher Butler ... [et al.] -- Coping with SARS / Angela Y. Lee |
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| Beschreibung: | Includes bibliographical references and index Enth. 11 Beitr |
| Beschreibung: | XXV, 254 S graph. Darst 23 cm |
| ISBN: | 0749443979 0-7494-4397-9 |