| The congruity principle and television commercials
|
1971 |
Mullen, James J. |
| An experimental study of customer effort, expectation, and satisfaction
|
1971 |
Cardozo, Richard N. |
| Consumer research : status and prospects
|
1971 |
Tucker, W. T. |
| Experimental study of consumer behavior conformity and independence
|
1971 |
Venkatesan, M. |
| A test of the two-step flow in diffusion of a new product
|
1971 |
Arndt, Johan |
| Negro and Withe automobile-buying behavior : new evidence
|
1971 |
Akers, Fred G. |
| An operant behavioral measure of TV commercial effectiveness
|
1971 |
Nathan, Peter E. |
| Criteria for a theory of consumer behavior
|
1971 |
Mittelstaedt, Robert A. |
| An experimental study of the effects of experience on consumer decision making
|
1971 |
Mittelstaedt, Robert |
| Problems and opportunities in the development of consumer behavior theory
|
1971 |
Sommers, Montrose S. |
| Decision time as a function of the number and complexity of equally attractive alternatives
|
1971 |
Hendrick, Clyde |
| Value, magnitutde, and accentuation
|
1971 |
Stayton, Samuel E. |
| The effect of personal influence in the selection of consumer services
|
1971 |
Feldman, Sidney P. |
| Purchase sequence responses : innovators vs. non-innovators
|
1971 |
Robertson, Thomas S. |
| Cultural compatibility in the adoption of television
|
1971 |
Graham, Saxon |
| Brand loyalty revisited : a twenty-year report
|
1971 |
Guest, Lester |
| Social class and life cycle as predictors of shopping behavior
|
1971 |
Rich, Stuart U. |
| An experimental study of the effects of information on consumer product evaluations
|
1971 |
Hempel, Donald J. |
| Effects of group influences on consumer brand preferences
|
1971 |
Stafford, James E. |
| How adults learn brand preference
|
1971 |
Sheth, Jagdish N. |
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