Implementing e-commerce strategies : a guide to corporate success after the dot.com bust

Implementing e-commerce strategies a guide to corporate success after the dot.com bust

I: Increasing the return on E-commerce investmentsCharacteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs...

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Bibliographische Detailangaben
1. Verfasser: Epstein, Mark J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Westport, Conn. u.a. Praeger 2004
Schlagworte:
Electronic commerce > Strategic planning > Business enterprises > Computer networks > Electronic Commerce > Strategische Planung > Unternehmensplanung > Erfolgskontrolle
Online Zugang:Autorenbiografie
Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:I: Increasing the return on E-commerce investmentsCharacteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET
Beschreibung:Includes bibliographical references and index
Beschreibung:X, 208 S
graph. Darst
ISBN:027598463X
0-275-98463-X