Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-extended supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' laten...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York u.a.
AMACOM
2005
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| Ausgabe: | 1st ed |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-extended supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 252 S graph. Darst 24 cm |
| ISBN: | 0814408362 0-8144-0836-2 |