Campaigns and elections American style
The transformation of American campaigns in the 21st century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- St...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Boulder, Colo.
Westview Press
c 2004
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| Ausgabe: | 2. ed. |
| Schriftenreihe: | Transforming American politics
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Contributor biographical information Publisher description Table of contents |
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Tag hinzufügen | Zusammenfassung: | The transformation of American campaigns in the 21st century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the 12 view from below / David Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 260 S graph. Darst |
| ISBN: | 0813341817 0-8133-4181-7 0813341825 0-8133-4182-5 |