Determinanten der Wirkung von Online-Markenkommunikation

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Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Bauer, Hans H. (VerfasserIn)
Weitere Verfasser: Mäder, Ralf (VerfasserIn), Fischer, Christian (VerfasserIn)
Format: UnknownFormat
Sprache:ger
Veröffentlicht: 2003
Schlagworte:
Markenartikel > Mobile Marketing > Werbewirkung > Theorie > Deutschland > Website > Aufsatz in Zeitschrift
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