Nutrition and health advertising : evidence from food advertising, 1977-1997

Nutrition and health advertising evidence from food advertising, 1977-1997

Methodology and sample characteristics -- Broad trends in food advertising -- Nutrition claims in food advertising -- Health claims in food advertising -- Regulation and advertising claims -- Economics of advertising : issues and evidence

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Ippolito, Pauline M. (VerfasserIn)
Weitere Verfasser: Pappalardo, Janis K. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York Novinka Books c 2003
Schlagworte:
Advertising > Food > Labeling > Nutrition policy > United States > Deceptive advertising > Law and legislation > Health behavior > USA > Gesundheit > Lebensmittelindustrie > Werbebotschaft > Geschichte 1977-1997
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:Methodology and sample characteristics -- Broad trends in food advertising -- Nutrition claims in food advertising -- Health claims in food advertising -- Regulation and advertising claims -- Economics of advertising : issues and evidence
Beschreibung:Includes bibliographical references (p. 141-143) and index
Beschreibung:XXXII, 149 S
Ill., graph. Darst
26 cm
ISBN:1590337344
1-59033-734-4