Marketing modernism between the two world wars
Rethinking modernism and the consumer culture -- The market for modernism in the 1920s and 1930s -- Maintaining highbrow standards : B.W. Huebsch opens the door to modern literature -- Opening markets to modernism : Alfred Knopf's promotion of Thomas Mann in the 1920s -- The "novel of idea...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Amherst, Mass. u.a.
University of Massachusetts Press
c 2003
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| Schriftenreihe: | Studies in print culture and the history of the book
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| Schlagworte: |
Literature publishing
> History
> Books and reading
> Modernism (Literature)
> United States
> Literature, Modern
> Appreciation
> USA
> Literarischer Verlag
> Werbestrategie
> Geschichte 1920-1940
> Anderson, Sherwood
> Lawrence, D. H.
> Mann, Thomas
> Stein, Gertrude
> Hemingway, Ernest
> Joyce, James
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| Online Zugang: | Table of contents |
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Tag hinzufügen | Zusammenfassung: | Rethinking modernism and the consumer culture -- The market for modernism in the 1920s and 1930s -- Maintaining highbrow standards : B.W. Huebsch opens the door to modern literature -- Opening markets to modernism : Alfred Knopf's promotion of Thomas Mann in the 1920s -- The "novel of ideas" meets the "overbright glare of publicity" : Alfred Harcourt and the American avant-garde -- Changing American literary taste : Scribner's and Ernest Hemingway -- How to enjoy James Joyce's great novel Ulysses |
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| Beschreibung: | Includes bibliographical references (p. 247-252) and index |
| Beschreibung: | XIII, 256 S Ill 25 cm |
| ISBN: | 155849376X 1-55849-376-X |