E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing dargestellt am Beispiel der Musikwirtschaft

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Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Walsh, Gianfranco (VerfasserIn)
Weitere Verfasser: Frenzel, Tobias (VerfasserIn), Wiedmann, Klaus-Peter (VerfasserIn)
Format: UnknownFormat
Sprache:ger
Veröffentlicht: 2002
Schlagworte:
Vertriebsweg > Electronic Commerce > Konsumentenverhalten > Marketing > Musikwirtschaft > Deutschland > Aufsatz in Zeitschrift
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