The technique of marketing research
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Format: | UnknownFormat |
Sprache: | eng |
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New York
McGraw-Hill
1937
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Ausgabe: | 1st ed., 5th impression |
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Beschreibung: | Because of the merger on Jan. 1, 1937 of the National Association of Marketing Teachers and the American Marketing Society, this work, will prepared by a committee of the society, is being published under the official sponsorship fo the combined groups and in the name of the new organization: The American Marketing Association |
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Beschreibung: | xvii, 432 p ill 8° |