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Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Jeck-Schlottmann, Gabi (VerfasserIn)
Format: UnknownFormat
Sprache:ger
Veröffentlicht: 1988
Schlagworte:
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Titel Jahr Verfasser
Ethical marketing and livingwages : competing logics in the fashion industry 2024 Bankel, Robin
Understanding the influence of chatbot human-likeness on user satisfaction in erroneous customer-chatbot interactions 2024 Franke, Claudia
Drivers and moderators of direct selling business outcomes : why I participate affects how I perform 2024 Coughlan, Anne T.
The color of togetherness : a theoretical contribution to the research on color effects 2024 Gierl, Heribert
Evaluating customer experience management in the insurance industry : empirical studies of company and customer perspectives 2024 Klopfer, Lisa-Marie
The role of self-determination theory in explaining patients' motivation to continue using telemedicine in a post-pandemic world 2024 Ries, Teresa
Bicultural brand positioning in international markets : exploring potential challenges in the context of consumer cultures associated with human rights controversies 2024 Weißkopf, Christian
Celebrities as product endorsers in a national and international context 2024 Świętek, Patrycja
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach 2024 Rancati, Gaia
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers 2023 Pappenheim, Christina
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price discounts 2023 Schreiner, Timo
Effective return prevention measures in the post-purchase stage : a best-worst scaling approach 2023 Brand, Benedikt
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce 2023 Schultz, Carsten D.
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging 2023 Gröppel-Klein, Andrea
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity 2023 Mzoughi, Mohamed-Nabil
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry 2023 Souka, Mohamed
The role of organizational values for sustainable development : the case of forest green rovers and the promotion of plant-based diets 2023 Pape, Lennart
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements 2023 Gierl, Heribert
Smart transformative services to defuse crises? : the meaning of trust for the usage of digital contact tracing apps 2023 Heimann, Kira Marie
Rewards for a healthy lifestyle : the impact of reward type and timing in pay-as-you-live pricing 2023 Unger, Franziska
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