Erlebnisorientierte Einkaufsstättengestaltung im Einzelhandel

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Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Weinberg, Peter (VerfasserIn)
Format: UnknownFormat
Sprache:ger
Veröffentlicht: 1986
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Titel Jahr Verfasser
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Bicultural brand positioning in international markets : exploring potential challenges in the context of consumer cultures associated with human rights controversies 2024 Weißkopf, Christian
The color of togetherness : a theoretical contribution to the research on color effects 2024 Gierl, Heribert
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers 2023 Pappenheim, Christina
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Effects of COVID-19 on well-being and customer loyalty : a life event perspective 2023 Stokburger-Sauer, Nicola
The role of organizational values for sustainable development : the case of forest green rovers and the promotion of plant-based diets 2023 Pape, Lennart
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements 2023 Gierl, Heribert
Smart transformative services to defuse crises? : the meaning of trust for the usage of digital contact tracing apps 2023 Heimann, Kira Marie
Rewards for a healthy lifestyle : the impact of reward type and timing in pay-as-you-live pricing 2023 Unger, Franziska
Measuring product commoditization : scale development 2023 Wagner, Udo
Effects of live streaming commerce on returns and measures for return avoidance from a customer's perspective 2023 Rese, Alexandra
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