Optimal bundling marketing strategies for improving economic performance ; with 48 tables
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundl...
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| Weitere Verfasser: | , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Berlin, Heidelberg u.a.
Springer
1999
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis Cover |
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| Zusammenfassung: | Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. |
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| Beschreibung: | Literaturangaben Enth. 14 Beitr |
| Beschreibung: | VIII, 299 S graph. Darst |
| ISBN: | 3540652477 3-540-65247-7 |