Rethinking the media audience the new agenda
Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schr(c)ıder -- Media figures in identity constructio...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
SAGE
1999
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| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online Zugang: | Klappentext Inhaltsverzeichnis Publisher description Table of contents |
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Tag hinzufügen | Zusammenfassung: | Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schr(c)ıder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta H(c)œijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley |
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| Beschreibung: | Nebent.: The media audience |
| Beschreibung: | VIII, 212 S ill 24 cm |
| ISBN: | 0761950702 0-7619-5070-2 0761950710 0-7619-5071-0 |