How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement

How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement

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Bibliographische Detailangaben
Veröffentlicht in:Current and future trenfs on intelligent technology adoption ; Volume 1
1. Verfasser: Lacap, Jean Paolo G. (VerfasserIn)
Weitere Verfasser: Ricafrente, Mark Ivan Leo (VerfasserIn), Caponpon, Jude (VerfasserIn), Medina, Rannie (VerfasserIn), Raneses, Ruby Anna (VerfasserIn), Centeno, Zarah (VerfasserIn), Annuar, Sharifah Nurafizah Syed (VerfasserIn)
Pages:1
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Sprache:eng
Veröffentlicht: 2023
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