Marketing the core

"The goal of the 10th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are b...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Kerin, Roger A. (VerfasserIn)
Weitere Verfasser:	Hartley, Steven W. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY McGraw Hill LLC 2024
Ausgabe:	2024 release, international student edition
Schlagworte:	Marketing
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