Marketing the core

"The goal of the 10th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are b...

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Bibliographische Detailangaben
1. Verfasser: Kerin, Roger A. (VerfasserIn)
Weitere Verfasser: Hartley, Steven W. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, NY McGraw Hill LLC 2024
Ausgabe:2024 release, international student edition
Schlagworte:
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Beschreibung
Zusammenfassung:"The goal of the 10th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"--
Beschreibung:Enthält Anmerkungen und Index
Auf dem Cover: This international student edition is for use outside of the U.S
Beschreibung:xliii, 595 Seiten
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ISBN:9781266807961
978-1-266-80796-1
1266807969
1-266-80796-9