Marketing the core
"The goal of the 10th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are b...
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
New York, NY
McGraw Hill LLC
2024
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Ausgabe: | 2024 release, international student edition |
Schlagworte: | |
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Zusammenfassung: | "The goal of the 10th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- |
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Beschreibung: | Enthält Anmerkungen und Index Auf dem Cover: This international student edition is for use outside of the U.S |
Beschreibung: | xliii, 595 Seiten Illustrationen |
ISBN: | 9781266807961 978-1-266-80796-1 1266807969 1-266-80796-9 |