Consumer experience and decision-making in the metaverse

Consumer experience and decision-making in the metaverse

"The focus of this book is on how technology advances have expanded the service economy and improved customer relationships. Through a collection of research, the book presents insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and other topics&qu...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Tarnanidis, Theodore (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA IGI Global 2024
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Schlagworte:
Consumer behavior > Technological innovations > Marketing > Social aspects > Customer relations > Metaverse > Aufsatzsammlung
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Titel Jahr Verfasser
The Metaverse within the SWOT framework 2024 Adigüzel, Deniz Ünal
Influencer marketing in the age of Metaverse 2024 Yadav, Anuradha
Effect of psychological pricing on consumer buying behaviour : a study on Indian consumers 2024 Roy, Srijaa
Leveraging marketing strategies to help consumers make decisions using Metaverse technologies 2024 Tarnanidis, Theodore
A study on customer satisfaction and revisiting intention of Wonderla Holidays Limited 2024 Agrawal, Manali
Consumer ethnocentrism and buying intentions on OTT platforms 2024 Poddar, Praneet
Ethical considerations in the Metaverse and augmented retail reality era 2024 Kour, Manjit
Navigating consumer choices in the Metaverse : virtual and augmented reality's impact on purchasing decisions and experiences 2024 Bhattacharya, Naboshree
Firm and consumer interactions in the Metaverse : a case study of Indian firms 2024 Mukherjee, Sonia
Management of customer relationships : strategies and initiatives 2024 Mandal, Pratap Chandra
Role of Youtube and Instagram advertising in attracting Gen-Z consumers in Delhi-NCR 2024 Dutta, Sarthak Kumar
The presence of brands in the Metaverse 2024 Oliveira, Joana
Consumer experience and decision-making in the Metaverse : Marketing 2.0 beyond traditional boundaries 2024 Tyagi, Mani
Assessing the utilization of Metaverse in enhancing marketing practices : cases from an emerging market 2024 Arsal, Riza Ergün
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