Consumer experience and decision-making in the metaverse

"The focus of this book is on how technology advances have expanded the service economy and improved customer relationships. Through a collection of research, the book presents insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and other topics&qu...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Tarnanidis, Theodore (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2024
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Consumer behavior > Technological innovations > Marketing > Social aspects > Customer relations > Metaverse > Aufsatzsammlung
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