Marketing the core
"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Cor...
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| Format: | UnknownFormat |
| Sprache: | eng |
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New York, NY
McGraw-Hill Education
2022
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| Ausgabe: | Ninth edition, international student edition |
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Tag hinzufügen | Zusammenfassung: | "Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"-- |
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| Beschreibung: | Includes index |
| Beschreibung: | xliii, 580 Seiten Illustrationen |
| ISBN: | 9781264832903 978-1-264-83290-3 |