Strategic social media from marketing to social change

"Generation Z, individuals born between 1997 and 2012, grew up with social media and constant Internet access, with the average getting a personal smartphone by age of 12. While previous generations' use and interaction with digital technologies earned criticism for their lack of interest...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Mahoney, L. Meghan (VerfasserIn)
Weitere Verfasser:	Tang, Tang (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hoboken, New Jersey Wiley-Blackwell 2024
Ausgabe:	Second edition
Schlagworte:	Social media > Marketing > Social marketing > Internet marketing > Online social networks > User-generated content > Social Media > Kommunikationsstrategie > Online-Marketing
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