Strategic social media : from marketing to social change

Strategic social media from marketing to social change

"Generation Z, individuals born between 1997 and 2012, grew up with social media and constant Internet access, with the average getting a personal smartphone by age of 12. While previous generations' use and interaction with digital technologies earned criticism for their lack of interest...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Mahoney, L. Meghan (VerfasserIn)
Weitere Verfasser: Tang, Tang (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hoboken, New Jersey Wiley-Blackwell 2024
Ausgabe:Second edition
Schlagworte:
Social media > Marketing > Social marketing > Internet marketing > Online social networks > User-generated content > Social Media > Kommunikationsstrategie > Online-Marketing
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Beschreibung
Zusammenfassung:"Generation Z, individuals born between 1997 and 2012, grew up with social media and constant Internet access, with the average getting a personal smartphone by age of 12. While previous generations' use and interaction with digital technologies earned criticism for their lack of interest in reading print books, erosion of basic grammar skills, lack of memory recall ability, and a fascination with distributing mundane status updates through social networking sites (Bauerlein, 2009; Palfrey & Gasser, 2010), Generation Z is believed as the most ethnically diverse generation with promising commitment to diversity and inclusion initiatives"--
Beschreibung:Literaturangaben und Index
Beschreibung:ix, 368 Seiten
Illustrationen, Diagramme
ISBN:9781119890362
978-1-119-89036-2