AI innovation in services marketing

AI innovation in services marketing

"This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics,...

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Bibliographische Detailangaben
Weitere Verfasser: Correia, Ricardo Fontes (HerausgeberIn), Venciūtė, Dominyka (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA IGI Global 2024
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Schlagworte:
Künstliche Intelligenz > Innovation > Dienstleistungsmarketing > Marketingmanagement > Konsumentenverhalten > Wirkungsanalyse > Dienstleistungssektor > Service industries > Technological innovations > Marketing > Artificial intelligence > Industrial applications > Aufsatzsammlung
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Beschreibung
Zusammenfassung:"This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"--
Beschreibung:Includes bibliographical references and index
Beschreibung:xv, 299 Seiten
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ISBN:9798369321539
979-8-3693-2153-9
9798369344750
979-8-3693-4475-0