Marketing [because everyone is a marketer]
"This main goal of this book is to build the best-possible principles of marketing product-one that captures the importance of marketing in a way that is relevant and adaptable to today's business students"--
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| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY
McGraw Hill
2024
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| Ausgabe: | Fourth edition, international student edition |
| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | "This main goal of this book is to build the best-possible principles of marketing product-one that captures the importance of marketing in a way that is relevant and adaptable to today's business students"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxxvii, 616 Seiten Illustrationen, Diagramme |
| ISBN: | 9781266269189 978-1-266-26918-9 1266269185 1-266-26918-5 |