Organizational reputation management a strategic public relations perspective

"The main claim of this book is the focus of public relations on building and maintaining organizational reputation. While talking about such terms as identity, image, and reputation, the book defines reputation as the product of relationships that various publics have with the organization. In...

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Bibliographische Detailangaben

1. Verfasser:	Laskin, Alexander V. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hoboken, New Jersey Wiley Blackwell 2024
Schlagworte:	Public relations > Management > Organization > Öffentlichkeitsarbeit > Imagepolitik > Stakeholder > Unternehmen > Kommunikation
Online Zugang:	Inhaltsverzeichnis
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