Organizational reputation management a strategic public relations perspective
"The main claim of this book is the focus of public relations on building and maintaining organizational reputation. While talking about such terms as identity, image, and reputation, the book defines reputation as the product of relationships that various publics have with the organization. In...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley Blackwell
2024
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "The main claim of this book is the focus of public relations on building and maintaining organizational reputation. While talking about such terms as identity, image, and reputation, the book defines reputation as the product of relationships that various publics have with the organization. In fact, the book claims that there is no reputation outside of the relationship and, as a result, public relations as a relationship management function is actually the reputation managing function! Armed with this knowledge, future managers will be able to rely on strategic public relations to build and maintain reputations no matter what kind of organizations they lead - corporate reputations, non-profit reputations, and government reputations"-- |
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| Beschreibung: | Enthält Literaturangaben und Index |
| Beschreibung: | x, 198 Seiten Illustrationen, Diagramme |
| ISBN: | 9781394180332 978-1-394-18033-2 |