How do consumers perceive and process online overall vs. individual text-based reviews? behavioral and eye-tracking evidence

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Bibliographische Detailangaben
Veröffentlicht in:Information & management
1. Verfasser: Jin, Jia (VerfasserIn)
Weitere Verfasser: Wang, Ailian (VerfasserIn), Wang, Cuicui (VerfasserIn), Ma, Qingguo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Eye-tracking > Heuristic-Systematic processing model > Product type > Review usefulness > Text-based review > Aufsatz in Zeitschrift
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