Omnichannel approach to co-creating customer experiences through metaverse platforms

Omnichannel approach to co-creating customer experiences through metaverse platforms

Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Singla, Babita (HerausgeberIn), Shalender, Kumar (HerausgeberIn), Singh, Nripendra (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey PA, USA IGI Global 2024
Schriftenreihe:Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series
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Schlagworte:
Metaversum > Beziehungsmarketing > Event-Marketing > Multikanalvertrieb > Kundenintegration > Konsumentenverhalten > Digitale Plattform > Electronic Commerce > Metaverse > Economic aspects > Customer services > Technological innovations > Augmented Reality (AR) > BUSINESS & ECONOMICS / Strategic Planning > Business strategy > COMPUTERS / Enterprise Applications > COMPUTERS / Social Aspects / Human-Computer Interaction > COMPUTERS / Virtual Reality > Computer science > Enterprise software > Human-computer interaction > Mensch-Computer-Interaktion > Strategisches Management > Unternehmenssoftware > Virtual reality > Virtual worlds > Virtuelle Realität > Virtuelle Welten > Aufsatzsammlung
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