Omnichannel approach to co-creating customer experiences through metaverse platforms

Omnichannel approach to co-creating customer experiences through metaverse platforms

Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences

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Bibliographische Detailangaben
Weitere Verfasser: Singla, Babita (HerausgeberIn), Shalender, Kumar (HerausgeberIn), Singh, Nripendra (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey PA, USA IGI Global 2024
Schriftenreihe:Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series
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Schlagworte:
Metaversum > Beziehungsmarketing > Event-Marketing > Multikanalvertrieb > Kundenintegration > Konsumentenverhalten > Digitale Plattform > Electronic Commerce > Metaverse > Economic aspects > Customer services > Technological innovations > Augmented Reality (AR) > BUSINESS & ECONOMICS / Strategic Planning > Business strategy > COMPUTERS / Enterprise Applications > COMPUTERS / Social Aspects / Human-Computer Interaction > COMPUTERS / Virtual Reality > Computer science > Enterprise software > Human-computer interaction > Mensch-Computer-Interaktion > Strategisches Management > Unternehmenssoftware > Virtual reality > Virtual worlds > Virtuelle Realität > Virtuelle Welten > Aufsatzsammlung
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Beschreibung
Zusammenfassung:Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences
"The primary objective of this book is to analyze, evaluate, and recommend the use of metaverse platforms across industrial sectors using the omnichannel approach"--
Beschreibung:Includes bibliographical references and index
Beschreibung:xvi, 223 Seiten
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ISBN:9798369318669
979-8-3693-1866-9