Omnichannel approach to co-creating customer experiences through metaverse platforms

Omnichannel approach to co-creating customer experiences through metaverse platforms

Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences

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Bibliographische Detailangaben
Weitere Verfasser: Singla, Babita (HerausgeberIn), Shalender, Kumar (HerausgeberIn), Singh, Nripendra (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey PA, USA IGI Global 2024
Schriftenreihe:Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series
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Schlagworte:
Metaversum > Beziehungsmarketing > Event-Marketing > Multikanalvertrieb > Kundenintegration > Konsumentenverhalten > Digitale Plattform > Electronic Commerce > Metaverse > Economic aspects > Customer services > Technological innovations > Augmented Reality (AR) > BUSINESS & ECONOMICS / Strategic Planning > Business strategy > COMPUTERS / Enterprise Applications > COMPUTERS / Social Aspects / Human-Computer Interaction > COMPUTERS / Virtual Reality > Computer science > Enterprise software > Human-computer interaction > Mensch-Computer-Interaktion > Strategisches Management > Unternehmenssoftware > Virtual reality > Virtual worlds > Virtuelle Realität > Virtuelle Welten > Aufsatzsammlung
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Titel Jahr Verfasser
An epitome shift in consumer experience : the impact of metaverse on the retail sector 2024 Kiruthiga, V.
Creator's economy in the metaverse : how stakeholders in the retail industry will benefit 2024 Khanal, Krishna
Role of the Digital India Movement to incorporate the digital technologies in the Indian system : adoption of artificial intelligence 2024 Rai, Jaskirat Singh
Food items moving from restaurants to online platforms in the developing gig economy : is it bliss? 2024 Shanthi, K.
Implications of the technological revolution on human life in the digital future : a metaverse perspective 2024 Suganya, V.
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail 2024 Taneja, Sanjay
Retail supply chain management : ensuring product availability and reducing out-of-stock incidents in India 2024 Govindaraj, Manoj
Motivation for the use of technologies in different university contexts 2024 Navarro-Martinez, Oscar
Economic implications of virtual goods and digital assets in the scope of metaverse : an analysis 2024 Suganya, V.
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE) 2024 Catherine, S.
Metaverse's significance for smart cities and the retail sector : facilitating technologies and upcoming approaches 2024 Parmar, Hemlata
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