Kretek capitalism making, marketing, and consuming clove cigarettes in Indonesia
Introduction -- Kretek agriculture : hierarchy and subjugation -- Handrolling kretek : class and gender paternalism -- Machine rolling kretek : gamifying and individualizing -- Branding kretek : influence and creativity in the gig economy -- Selling kretek : co-opting independent retail -- Smoking k...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Oakland, California
University of California Press
2024
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| Schriftenreihe: | Atelier
13 |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Introduction -- Kretek agriculture : hierarchy and subjugation -- Handrolling kretek : class and gender paternalism -- Machine rolling kretek : gamifying and individualizing -- Branding kretek : influence and creativity in the gig economy -- Selling kretek : co-opting independent retail -- Smoking kretek: industry victims and commodity patriots -- Epilogue. "Indonesia is the world's second largest cigarette market: two out of three men smoke, and clove-laced tobacco cigarettes called kretek make up 95 percent of the market. To account for the staggering success of this lethal industry, Kretek Capitalism moves beyond a focus on the addictive hold of nicotine to examine how kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online. The book charts how Sampoerna, a Philip Morris International subsidiary, uses contracts, competitions, and gender, class, and age hierarchies to extract overtime, shift, seasonal, gig, and unpaid labor from workers, influencers, artists, students, retailers, and consumers. Critically engaging nationalist claims about the commodity's cultural heritage and the jobs it supports, Marina Welker shows how global capitalism has transformed both kretek and the labor required to make and promote it." |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | x, 248 Seiten Illustrationen |
| ISBN: | 9780520399679 978-0-520-39967-9 |