The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types

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Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services
1. Verfasser: Zhang, Yaqiong (VerfasserIn)
Weitere Verfasser: Wang, Shifu (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Artificial intelligence > Product anthropomorphism > Consumer perception > Purchase intention > Brand evaluation > Aufsatz in Zeitschrift
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