The He-Man effect how American toymakers sold you your childhood

"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bomba...

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Bibliographische Detailangaben
1. Verfasser: Brown, Box (VerfasserIn)
Körperschaft: First Second (Firm) (Verlag)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York First Second 2023
Ausgabe:First edition
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Beschreibung
Zusammenfassung:"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon
Beschreibung:Includes bibliographical references
Beschreibung:258 pages
chiefly illustrations (black and white)
22 cm
ISBN:9781250261403
978-1-250-26140-3
1250261406
1-250-26140-6