The He-Man effect how American toymakers sold you your childhood
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bomba...
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Körperschaft: | |
Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
New York
First Second
2023
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Ausgabe: | First edition |
Schlagworte: |
1900-1999
> Toys
> Marketing
> Toy industry
> Moral and ethical aspects
> Corrupt practices
> Television advertising
> Child consumers
> History
> Psychological aspects
> Toys - Marketing
> Toys - Psychological aspects
> Comics (Graphic works)
> Graphic novels
> Social issue comics
> Nonfiction comics
> United States
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Zusammenfassung: | "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon |
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Beschreibung: | Includes bibliographical references |
Beschreibung: | 258 pages chiefly illustrations (black and white) 22 cm |
ISBN: | 9781250261403 978-1-250-26140-3 1250261406 1-250-26140-6 |