The use of artificial intelligence in digital marketing: competitive strategies and tactics

"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengt...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Teixeira, Sandrina (HerausgeberIn), Remondes, Jorge (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2024
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:	Marketing > Data processing > Internet marketing > Artificial intelligence > Online-Marketing
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!