The use of artificial intelligence in digital marketing: competitive strategies and tactics
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengt...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, PA
IGI Global
2024
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Zusammenfassung: | "Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"-- |
|---|---|
| Beschreibung: | Literaturverzeichnis: Seite 275-309 |
| Beschreibung: | xx, 318 Seiten illustrations, diagrams 26 cm |
| ISBN: | 9781668493243 978-1-6684-9324-3 9781668493250 978-1-6684-9325-0 |