Social media and online consumer decision making in the fashion industry

The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencie...

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Bibliographische Detailangaben
Weitere Verfasser:	Tarnanidis, Theodore (HerausgeberIn), Papachristou, Eyridiki (HerausgeberIn), Karypidis, Michail (HerausgeberIn), Ismyrlis, Vasileios (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2023
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:	Fashion merchandising > Clothing trade > Marketing > Social media > Verbraucherverhalten > Textilindustrie > Electronic Shopping
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xx, 393 Seiten
ISBN:	9781668487532 978-1-6684-8753-2 9781668487549 978-1-6684-8754-9