For the win : the power of gamification and game thinking in business, education, government, and social impact

For the win the power of gamification and game thinking in business, education, government, and social impact

Introduction: Why Can't Life Be Fun? -- Level 1: Getting into the Game: An Introduction to Gamification -- Level 2: Game Thinking: Learning to Think Like a Game Designer -- Level 3: Why Games Work: The Rules of Motivation -- Level 4: The Gamification Toolkit: Game Elements -- Level 5: Game Chan...

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Bibliographische Detailangaben
1. Verfasser: Werbach, Kevin (VerfasserIn)
Weitere Verfasser: Hunter, Dan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Philadelphia Wharton School Press 2020
Ausgabe:Revised and updated edition
Schlagworte:
Gamification > Marketing > Management > Social aspects > Games > Psychological aspects > Success in business > Ludification > Marketing - Aspect social > Succès dans les affaires > Games - Psychological aspects > Marketing - Social aspects
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Beschreibung
Zusammenfassung:Introduction: Why Can't Life Be Fun? -- Level 1: Getting into the Game: An Introduction to Gamification -- Level 2: Game Thinking: Learning to Think Like a Game Designer -- Level 3: Why Games Work: The Rules of Motivation -- Level 4: The Gamification Toolkit: Game Elements -- Level 5: Game Changer: Six Steps to Gamification -- Level 6: Epic Fails: And How to Avoid Them -- Endgame: In Conclusion.
"For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works--and what not to do. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world." - Amazon.com
Beschreibung:Previous edition: For the win: how game thinking can revolutionize your business. Philadelphia: Wharton Digital Press, 2012
Includes bibliographical references and index
Beschreibung:xx, 130 Seiten
Illustrationen
22 cm
ISBN:9781613631058
978-1-61363-105-8
1613631057
1-61363-105-7