The Cambridge handbook of marketing and the law
"This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"-...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge, United Kingdom, New York, NY, Port Melbourne, VIC
Cambridge University Press
2023
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| Schriftenreihe: | Cambridge law handbooks
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"-- |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvii, 446 Seiten Illustrationen, Diagramme |
| ISBN: | 9781108470018 978-1-108-47001-8 |