Handbook on digital corporate communication
"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate commu...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cheltenham, UK, Northampton, MA
Edward Elgar Publishing
2023
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Tag hinzufügen | Zusammenfassung: | "This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders. Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders"-- Contents: Foreword / by Joep Cornelissen -- List of cases and/or illustrative examples -- 1. Introduction to the handbook on digital corporate communication / Mark Badham and Vilma Luoma-aho -- Part I. Digitally-influenced changes to legacy functions -- 2. Digital corporate communication and internal communication / Rickard Andersson, Mats Heide and Charlotte Simonsson -- 3. Digital corporate communication and brand communication / John M. T. Balmer -- 4. Digital corporate communication and media relations / Daniel Vogler and Mark Badham -- 5. Digital corporate communication and corporate reputation / Elanor Colleoni, Stefania Romenti and Grazia Murtarelli -- 6. Digital corporate communication and csr communication / Lina Gomez-Vasquez -- 7. Digital corporate communication and financial communication and investor relations / Alexander V. Laskin and Christian P. Hoffmann -- 8. Digital corporate communication and stakeholder relationship management / Linjuan Rita Men, Marc Vielledent, Cen April Yue and Alvin Zhou -- 9. Digital corporate communication and measurement and evaluation / Sophia C. Volk and Alexander Buhmann -- Part II. Digitally-influenced issues affecting organizations -- 10. Digital corporate communication and issues management / Laura Illia and Elanor Colleoni -- 11. Digital corporate communication and activism / Maureen Taylor -- 12. Digital corporate communication and paracrises and ai / Timothy Coombs and Sherry Holladay -- 13. Digital corporate communication and crisis life cycles / Augustine Pang and Jerena C. K. Ng -- 14. Digital corporate communication and complaint management / Sabine Einwiller and Wolfgang Weitzl -- 15. Digital corporate communication and hostile hijacking of organizational crises / Sofia Johansson, Howard Nothhaft and Alicia Fjallhed -- 16. Digital corporate communication and brandjacking and character assassination / Sergei A. Samoilenko and Quentin Langley -- Part III. Corporate communication's adoption of digital technologies -- 17. Digital corporate communication and digital transformation of communication functions and organizations / Ansgar Zerfass and Jana Brockhaus -- 18. Digital corporate communication and social media influencers / Nils S. Borchers -- 19. Digital corporate communication and gamification / Jens Seiffert-Brockmann and Ariadne Neureiter -- 20. Digital corporate communication and artificial intelligence and future roles / Alexander Buhmann and Anne Gregory -- 21. Digital corporate communication and artificial intelligence and extended intelligence / Chris Galloway and Lukasz Swiatek -- 22. Digital corporate communication and algorithmic leadership and management / Polina Feshchenko, Niilo Noponen, Vilma Luoma-aho and Tommi Auvinen -- 23. Digital corporate communication and visual communication / Chiara Valentini and Grazia Murtarelli -- 24. Digital corporate communication and voice communication / Alex Mari, Andreina Mandelli and Rene Algesheimer -- Part IV. Corporate communication's response to digitally-influenced effects in society -- 25. Digital corporate communication and organizational listening / Jim Macnamara -- 26. Digital corporate communication and the market for big data / Gregor Halff and Anne Gregory -- 27. Digital corporate communication and public diplomacy / Jerome Chariatte and Diana Ingenhoff -- 28. Digital corporate communication and public sector organizations / Hanna Reinikainen and Chiara Valentini -- 29. Digital corporate communication and co-productive citizen engagement / Louis Pierre Philippe Homont, Maria-Jose Canel and Vilma Luoma-aho -- 30. Digital corporate communication and disinformation / Mirko Olivieri, Rosa-Maria Makela, Stefania Romenti and Vilma Luoma-aho -- Part V. Future directions -- 31. Conclusion: Future roles of digital corporate communication / Vilma Luoma-aho, Mark Badham and Alina Arti -- Index. |
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| Beschreibung: | Literaturangaben |
| Beschreibung: | xv, 466 Seiten Illustrationen, Diagramme |
| ISBN: | 9781802201956 978-1-80220-195-6 9781802201963 978-1-80220-196-3 |