Beyond the dark arts advancing marketing and communication theory and practice
Beyond the dark arts : advancing marketing and communication theory and practice / Linda Brennan, Michaela Jackson, Krzysztof Kubacki, Lukas Parker, Divya Garg and Ella Chorazy -- Frameworks for socially responsible marketing and ethical communication / Stephan Dahl and Jeff French -- Emerging techn...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New Jersey
World Scientific
2023
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Tag hinzufügen | Zusammenfassung: | Beyond the dark arts : advancing marketing and communication theory and practice / Linda Brennan, Michaela Jackson, Krzysztof Kubacki, Lukas Parker, Divya Garg and Ella Chorazy -- Frameworks for socially responsible marketing and ethical communication / Stephan Dahl and Jeff French -- Emerging technologies, social marketing and ethics / Nicole "Nikki" Lemire-Garlic -- Metrics, measurement and impacts in public relations : ethical issues in a changing context / Anne Gregory -- Technology to the rescue? Considerations for behaviour change practitioners / Dang Nguyen and Michaela Jackson -- Corporate social responsibility and the sustainable development goals : the UK's four largest retailers / Peter Jones -- Sustainability chic and the future of fashion marketing / Jon Hewitt, Lukas Parker, Grace McQuilten, and Rimi Khan -- Culture and health communication : engaging social media influencers to reach culturally and linguistically diverse communities / Lukas Parker, Rob Cover, Charlotte Young and Katia Ostapets -- Vulnerable communities and behaviour change : a case of modern slavery in supply chains / Krzysztof Kubacki, Natalia Szablewska, Dariusz Siemieniako and Linda Brennan -- Outrage and activism / Sommer Kapitan -- Communication for diversity and inclusion : a South African perspective / Preeya Daya and Mlenga Jere -- More than just a game : the challenge of changing emerging adult behaviour by marketing to gamers / David Micallef, Lukas Parker and Linda Brennan -- Social media and upstream social marketing / Michaela Jackson and Michael Mehmet -- Social media messaging for health / Annika Molenaar, Eva L. Jenkins, Linda Brennan, Dickson Lukose, Melissa Adamski and Tracy A. McCaffrey -- Responding responsibly to crisis and disaster : the communication challenges / Colleen E. Mills and Sussie C. Morrish. "Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics"-- |
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| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xix, 313 Seiten Illustrationen |
| ISBN: | 9789811276057 978-981-12-7605-7 |