Influencer marketing applications within the metaverse

"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application...

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Bibliographische Detailangaben
Weitere Verfasser:	Bansal, Rohit (HerausgeberIn), Qalati, Sikandar Ali (HerausgeberIn), Chakir, Aziza (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2023
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Influencer > Marketing > Social Web > Virtuelle Realität > Internet marketing > Big data > Metaverse > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"--
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xix, 334 Seiten Illustrationen
ISBN:	9781668488980 978-1-6684-8898-0 9781668488997 978-1-6684-8899-7