| The framework for marketing management
|
2023 |
Chernev, Alexander |
| Creating value to disrupt markets
|
2023 |
Krishnamurthi, Lakshman |
| Customer centricity as a business strategy
|
2023 |
O'Toole, Tom |
| Defensive market strategy
|
2023 |
Calkins, Tim |
| Target market analysis : how to identify the right customers
|
2023 |
Hennessy, Julie |
| Defining customer segments : four steps for successful market segmentation
|
2023 |
Grayson, Kent |
| Crafting a positioning strategy : capturing the customer mindshare
|
2023 |
McTigue, Kevin |
| Managing advertising : from strategic planning to creative review
|
2023 |
Rucker, Derek D. |
| Strategic channel management
|
2023 |
Hennessy, Julie |
| Personalization - today and tomorrow
|
2023 |
O'Toole, Tom |
| Marketing in the age of disruption
|
2023 |
Chernev, Alexander |
| Emptor cognita : competitive advantage through buyer learning
|
2023 |
Carpenter, Gregory S. |
| Marketing in the metaverse
|
2023 |
Sawhney, Mohanbir S. |
| Sales as storytelling
|
2023 |
Wortmann, Craig |
| Leading with AI and analytics
|
2023 |
Anderson, Eric T. |
| Leveraging technology to manage the customer experience
|
2023 |
Labroo, Aparna A. |
| The consumer INSIGHT framework : a hypothesis-driven approach to data analytics
|
2023 |
Rucker, Derek D. |
| The fall of the four Ps and the rise of strategic marketing
|
2023 |
Chernev, Alexander |
| Building strong brands
|
2023 |
Chernev, Alexander |
| Creating a meaningful brand image
|
2023 |
Roese, Neal |
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