Kellogg on marketing : the marketing faculty of the kellog school of management

Kellogg on marketing the marketing faculty of the kellog school of management

"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (fo...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Chernev, Alexander (HerausgeberIn), Kotler, Philip (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hoboken, New Jersey Wiley 2023
Ausgabe:Third edition
Schlagworte:
Marketing > Marketingmanagement > Beziehungsmarketing > Aufsatzsammlung > Kellogg School of Management
Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"--
Beschreibung:Index
Beschreibung:xiii, 417 Seiten
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ISBN:9781119906247
978-1-119-90624-7