Rewards for a healthy lifestyle the impact of reward type and timing in pay-as-you-live pricing

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Bibliographische Detailangaben
Veröffentlicht in:Marketing
1. Verfasser: Unger, Franziska (VerfasserIn)
Weitere Verfasser: Steul-Fischer, Martina (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2023
Schlagworte:
Health behavior intentions > Pay-as-you-live pricing > Reward timing > Reward type > Aufsatz in Zeitschrift
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