Global applications of the internet of things in digital marketing
"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, PA
IGI Global
2023
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Zusammenfassung: | "This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"-- |
|---|---|
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxiii, 410 Seiten Illustrationen |
| ISBN: | 9781668481660 978-1-6684-8166-0 9781668481684 978-1-6684-8168-4 |