The Cambridge handbook of consumer psychology
In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world...
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| Weitere Verfasser: | , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cambridge, New York, NY, Port Melbourne, New Delhi, Singapore
Cambridge University Press
2023
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| Ausgabe: | Second edition |
| Schriftenreihe: | Cambridge handbooks in psychology
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| Schlagworte: |
Konsumentenverhalten
> Wirtschaftspsychologie
> Behavioural economics
> Consumerism
> Konsum
> Marketing und Vertrieb
> PSYCHOLOGY / Applied Psychology
> Sales & marketing
> Social, group or collective psychology
> Sozialpsychologie
> Verhaltensökonomie
> Aufsatzsammlung
> Verbraucher
> Psychologie
> Verbraucherverhalten
> Entscheidungsverhalten
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| Online Zugang: | Cover Inhaltsverzeichnis |
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| Zusammenfassung: | In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook |
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| Beschreibung: | xii, 657 Seiten Diagramme |
| ISBN: | 9781009243964 978-1-009-24396-4 9781009243933 978-1-009-24393-3 |