Customer basket heterogeneity how to measure it and some possible business applications

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Bibliographische Detailangaben
Veröffentlicht in:Economic research
1. Verfasser: Nicolas-Sans, Ruben (VerfasserIn)
Weitere Verfasser: González Ibáñez, Daniel (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Shopping basket heterogeneity > churn > hypothesis testing > customer behaviour > market basket analysis > Aufsatz in Zeitschrift
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