Influence of Channel Synergy and Channel Conflict on Channel Performance in Omni-Channel Retailing

Influence of Channel Synergy and Channel Conflict on Channel Performance in Omni-Channel Retailing

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Veröffentlicht in:ICMIR (2020 : Online) Advancements in mechatronics and intelligent robotics
1. Verfasser: Ke, Ling (VerfasserIn)
Weitere Verfasser: Yang, Weiting (VerfasserIn), Wang, Zongjing (VerfasserIn), Li, Yulin (VerfasserIn), Zhang, Xuefang (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2021
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