Kellogg on marketing : the marketing faculty of the kellog school of management

Kellogg on marketing the marketing faculty of the kellog school of management

"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (fo...

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Bibliographische Detailangaben
Weitere Verfasser: Chernev, Alexander (HerausgeberIn), Kotler, Philip (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hoboken, New Jersey Wiley 2023
Ausgabe:Third edition
Schlagworte:
Marketing > Marketingmanagement > Beziehungsmarketing > Aufsatzsammlung > Kellogg School of Management
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Titel Jahr Verfasser
The framework for marketing management 2023 Chernev, Alexander
Creating value to disrupt markets 2023 Krishnamurthi, Lakshman
Customer centricity as a business strategy 2023 O'Toole, Tom
Defensive market strategy 2023 Calkins, Tim
Target market analysis : how to identify the right customers 2023 Hennessy, Julie
Defining customer segments : four steps for successful market segmentation 2023 Grayson, Kent
Crafting a positioning strategy : capturing the customer mindshare 2023 McTigue, Kevin
Managing advertising : from strategic planning to creative review 2023 Rucker, Derek D.
Strategic channel management 2023 Hennessy, Julie
Personalization - today and tomorrow 2023 O'Toole, Tom
Marketing in the age of disruption 2023 Chernev, Alexander
Emptor cognita : competitive advantage through buyer learning 2023 Carpenter, Gregory S.
Marketing in the metaverse 2023 Sawhney, Mohanbir S.
Sales as storytelling 2023 Wortmann, Craig
Leading with AI and analytics 2023 Anderson, Eric T.
Leveraging technology to manage the customer experience 2023 Labroo, Aparna A.
The consumer INSIGHT framework : a hypothesis-driven approach to data analytics 2023 Rucker, Derek D.
The fall of the four Ps and the rise of strategic marketing 2023 Chernev, Alexander
Building strong brands 2023 Chernev, Alexander
Creating a meaningful brand image 2023 Roese, Neal
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