Strategic management and business policy globalization, innovation, and sustainability
"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in suc...
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| Weitere Verfasser: | , , , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Harlow, England, London, New York, Boston, San Francisco, Toronto, Sydney, Dubai, Singapore, Hong Kong, Tokyo, Seoul, Taipei, New Delhi, Cape Town, Sao Paulo, Mexiko City, Madrid, Amsterdam, Munich, Paris, Milan
Pearson
2023
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| Ausgabe: | Sixteenth Edition, global edition |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions"-- |
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| Beschreibung: | Literaturangaben |
| Beschreibung: | 422, 32-16, G-12, I-12 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292727424 978-1-292-72742-4 129272742X 1-292-72742-X |